Families are our top priority.

Our History

Founded in 1985

Over 200,000
Policyholders Served

Bilingual Staff

Financial Strength
Owned by Federal Life Insurance Company

Home Office:
Austin TX

Branch Offices:
Dallas/Fort Worth, Houston,
San Antonio, McAllen

FUNERAL HOMES

We offer more preneed coverage plans, fully bilingual services and customized marketing/lead programs, all designed to help you elevate your presence and success within your community.

FAMILIES

Family financial planning is one of the most important things you can do for your loved ones. Preneed planning allows families to make financial arrangements in advance for significant life events, such as funerals or end-of-life expenses. This planning can help alleviate the financial burden on loved ones during an already emotionally challenging time.

PROSPECTIVE AGENTS

Learn how you can join our sales team. We offer comprehensive online and in-person field training, strong marketing support and a competitive commission structure.

Focused on Families. Driven by Service.

At Texas Service Life Insurance Company (TSLIC), we’re committed to making the preneed experience simple, secure, and convenient for families, agents, and funeral home partners. By combining responsive service with innovative technology, we help streamline every step of the process.

Modern Technology. Personalized Support.

Our secure electronic application (eAPP) system makes planning ahead easier for everyone. Families enjoy a convenient, paperless experience, while agents and funeral home partners can submit, review, approve, and track applications online—making the process faster, more efficient, and easier for everyone.

Responsive Claims Service.

When benefits are needed, families can count on responsive, compassionate support. 

  • Prompt Claims Processing – Claims are typically processed within approximately three business days after all required documentation is received.
  • Fast Payment Options – Eligible direct deposits are generally issued the same business day a claim is finalized, while check payments are typically processed within one business day.
  • Bilingual Customer Support – Our Customer Service team is available in English and Spanish to answer questions and provide assistance.
  • Convenient Callback Option – Customers can request a callback during busy periods instead of waiting on hold.

From planning ahead to processing claims, TSLIC is dedicated to delivering reliable service, efficient technology, and the personalized support families deserve.

Sales Team

Ruben B. Ontiveros, CPC, has proudly represented Texas Service Life Insurance Company for over 20 years. He began as an agent, then transitioned to various roles at the home office before becoming the Vice President of Sales/Senior Sales Director.

Ruben has been a member of TFDA since 2008, TSFA since 2013, and certified as a Pre-arranged Consultant by NFDA since 2011. Over the past 20 years, he has been recognized as Sales Director of the Year by Texas Service Life in 2011 and 2022. He was also nominated for Supplier of the Year by the TFDA Southeast Texas Chapter in 2013–2014 and by the South Texas Chapter in 2016–2017, winning the state’s highest award in 2017. Remarkably, he is the only recipient from South Texas to win this award in TFDA’s 131-year history.

He was a board member for the South Texas Chapter in 2012-2013, 2015-2016, 2022-2024, and also served on the TFDA board from 2017 to 2019. Additionally, he spent 5 years on the TFSA board, acting as President in 2018-2019.

Ruben consistently extends his deep appreciation to everyone in the funeral industry, including TSLIC, TFDA, TFSA, funeral home owners, directors, embalmers, and agents. He takes pride in serving them with honor, professionalism, integrity, and humility.

Armando Dominguez brings over 40 years of customer service and sales experience to TSLIC. With strong ties to the Houston metropolitan area, he is experienced in marketing to a bilingual clientele and crafting community outreach programs and services. As a Certified Preplanning Consultant from the NFDA (National Funeral Director Association) Armando continuously strives to support and mentor agents working in his area. He works closely with funeral home clients, to continually develop innovative approaches that will help grow and improve their business. Armando attended the Universidad Popular Autonoma del Estado de Puebla (UPAEP) and Grand Canyon University. In addition, he earned his certification as a marketing director at the prestigious Marketing Director Academy of Rexair in Troy, MI.

Miguel Ontiveros has a 5-year comprehensive background within the sales industry. Before joining Texas Service Life Insurance Company, he served as the District Sales Manager for the Houston, San Antonio, and South Austin regions, where his responsibilities included increasing market share, driving sales, and managing recruitment and training efforts. As a result, he became the youngest District Sales Manager in the company and received other recognition. Currently, Miguel is actively collaborating with funeral homes, clients, and agents to develop relationships and provide dedicated support to their businesses. He takes pride in representing Texas Service Life and looks forward to further contributing to its growth and success.

Carolina Hernandez is deeply committed to changing how people view funerals and the importance of celebrating life. She grew up and studied in Houston, Texas, building strong ties in her community. Carolina uses these connections to encourage open conversations about death and its realities. With compassion, she works hard to dispel myths about funeral planning, believing that everyone deserves a meaningful farewell. Carolina’s philosophy centers on celebrating life. She extends her connection with Texas communities beyond geographical boundaries, forging bonds through shared language and culture. Fluent in English and Spanish, she breaks down communication barriers, ensuring families receive support when they need it most. With years of experience as a licensed life insurance agent, Carolina provides personalized advice and solutions to meet each family’s needs. Her unwavering dedication has earned her respect in the funeral service industry, embodying empathy, education, and the celebration of life in all aspects of her work.

Shellie Hollis joined Texas Service Life more than twenty years ago, giving her the opportunity to participate in every aspect of the Company’s dramatic growth. She gradually acquired a broad knowledge of the pre-need business, including everything from sales and commissions to family service, client relations, claims, and Aftercare. Shellie can make anyone feel comfortable, whether a rookie preneed agent or multi-generational funeral home owner. She has the expertise to analyze and assist in crafting a preneed program that makes sense for any situation.

With more than 13 years of dedicated service at Texas Service Life, Laila has centered her career on supporting families and empowering the agents who serve them. She began as a Preneed agent, offering guidance to families making important decisions during some of life’s most challenging moments. Her strong commitment to service and community led her into leadership, where she has trained, mentored, and developed agents to serve with empathy, understanding, and integrity.

As a bilingual trainer in the Dallas/Fort Worth area, Laila has played a key role in preparing new agents for success.  She provides both English and Spanish training, helping team members gain the confidence and knowledge necessary to support families with care and professionalism.

Raised in East Texas and now proudly rooted in the Dallas region, Laila brings compassion, collaboration, and a genuine desire to help into every relationship. Her easygoing style has strengthened partnerships with funeral homes, agents, and the communities she services, driving continued growth and positive impact.

Deeply committed to helping families during their most difficult times and supporting the professionals who guide them, Laila is grateful for the experiences that have shaped her career at Texas Service Life and looks forward to contributing to the Company’s ongoing success.

Marketing & Training Team

Araceli Longoria spearheads TSLIC’s marketing team, overseeing the development and execution of marketing strategies, campaigns, and brand messaging. Additionally, she drives the creation, implementation, and enhancement of company-wide training programs to align with organizational goals and business requirements. With experience spanning over 25 years, Araceli has successfully managed various aspects of Business Development & Operations, including product development, strategic planning, distribution, logistics, change management, and customer service. She holds a BS degree from The University of Texas at Austin and is proficient in Spanish.

Iris Delgadillo, Director of Training, is pivotal in ensuring that agents have the necessary knowledge, skills, and resources required for success. She began her career in the preneed industry as an agent in 2011 and then transitioned to the role of regional trainer in 2014. Recognized for her dedication, she became Director of Training in 2016. Throughout her career, Iris has personally helped thousands of agents refine their selling techniques and overcome challenges. Originally from Fort Worth, Iris continues to actively promote preplanning funeral arrangements. Her passion for guiding families navigate preneed funeral arrangements has brought greater peace of mind to hundreds of families during difficult times.

Nici Pando is a graphic designer in the Marketing Department since 2019. She has over 6 years of experience in digital, print, and web design. Her creativity and skills have helped TSLIC with their current rebranding, as well as helped many of our clients with their marketing needs. Nici graduated from Texas State University in 2016 with a Bachelor of Science in Advertising.

Logan Rundquist is a graphic designer in the Marketing Department since 2020. Her professional experience includes experience in the photography, theatre and marketing industries. She specializes in branding projects, creating print and digital materials, video production, and designing immersive training materials. With a background in Studio Art and a BA degree from Baylor University, she brings a blend of artistic skill, design expertise, and creative thinking to her work.

Community

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FAQ

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Prospective Agents

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